What Is Digital Marketing | Different Types Of Digital Marketing

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What Is Digital Marketing?

Digital marketing is Process promoting our Products and sewrvices through electronic device On the Internet. Businesses benefit from digital channels like search engines, social networks, email and their websites to connect with existing and potential customers.

Digital marketing is defined by the use of many tactics and digital channels to connect with
customers who spend most of their time online. From the same website to the online brand assets of a company (digital advertising, email marketing, online brochures, etc.), there is a range of tactics that fall within the scope of “digital marketing”.

What are Digital marketing Types and examples

The best digital marketing companies have a clear idea of ??Digital marketing campaigns Reaches their overall Target and goals. Depending on the objectives of your marketing strategy, marketers can support a wider campaign through free and paid channels at your disposal.

A content marketer, for example, can create a content of blog posts that generate potential
customers from a new e-book recently created by the company. The company’s social marketing officer can help promote these posts through paid and organic publications on corporate social media accounts. The email marketer may create an e-mail campaign to send those who download the e-book more information about the company. We’ll talk more about these specific digital advertisers in 1 minute.

Below, we present a summary of some of the most popular digital marketing Types and their respective channels.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing ( SEM )
  • Social Media Optimization ( SMO )
  • Social Media Marketing ( SMM )
  • Content Marketing
  • AdWords
  • Affiliate Marketing
  • Email Marketing
  • Lead Generation
  • Marketing Automation

Search Engine Optimization (SEO)

This is the process of optimizing your website to “rank” the top search engine results pages, thus increasing the amount of traffic (or freebies) of your website. Channels that benefit from SEO include:

Search Engine Marketing ( SEM )

Search Engine Marketing ( SEM ) is the Paid Advertising Process where your website visible on the internet Target our self and get more traffic to our site and gain search engine ranking.

Search engines are:

  • Google
  • Yahoo
  • Bing
  • DuckDuckGo
  • Baidu
  • Etc…

Social Media Optimization ( SMO )

Social Media Optimization ( SMO ) is a process we can optimize our profile or business pages in FaceBook, Twitter, Google+ ETC…


  • Relavent Username
  • Write About Description
  • Profile Photo
  • Cover Photo
  • Use Target Keywords
  • Etc…

Social Media Marketing

This Social Media Marketing promotes your brand and its content on social media channels to increase brand awareness, increase traffic, and generate leads for your business. Channels that you can use for social network marketing include:

  • FB.
  • Instagram.
  • LinkedIn
  • Twitter
  • snap chat.
  • Pinterest site.
  • Google+.

Content Marketing

This term refers to the creation and promotion of content assets to generate brand awareness, traffic growth, and customer and customer generation. Channels that can play a role in the content marketing strategy include:

  • Blog posts
  • E-books and white books.
  • Graphs
  • Brochures¬†

Are You Looking to learn and apply content marketing implimentation to your business? See the training resources page on free marketing for HubSpot Academy content.


Adwords is a Online Google Advaertising Platform, We can advertise our business where you can showcase you business at a particular location

Pay Per Click (PPC) PPC is a way to increase traffic to your website by pushing an editor each time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for the best posts on Google search results pages at a “per click” price for your links. Other channels that you can use PPC include:

Affiliate marketing

This is a type of performance-based advertising where you receive a commission to promote the products or services of someone else on your website. Affiliate marketing channels include:Host video ads through the YouTube Partner Program.Publish affiliate links from your social media accounts.

Email marketing

Companies use email marketing as a way to connect with their audiences. E-mail is often used to promote content, discounts, and events, as well as direct people to the company’s website. Types of emails you can send in an email marketing campaign include:

  • Subscribe to the newsletter.
  • Track emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions for loyalty program members.
  • Tips or emails from a similar chain of customer formation.

Marketing automation

Automation refers to marketing programs used to automate your core marketing processes. Many marketing departments can automatically perform recurring tasks that they can perform manually, such as:

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